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Assert AI Expands Global Footprint with Launch of North America Operations

March 13th, 2023 | Blog 13th, March at 11:51 AM

Assert AI, a computer vision start-up has announced its plans to expand its business operations in North America as part of its continued global expansion strategy. The move comes as the company seeks to establish a stronger presence in the region and leverage its existing technology to provide innovative solutions to businesses across various industries. With a focus on expanding its team of experts and investing in research and development, Assert AI is well-positioned to becoming a major player in the North American AI market.

Becoming One of The Fastest-Growing Startups Disrupting the AI Industry

Companies across a range of industries are using Assert AI’s cutting-edge computer vision technology to analyze and interpret visual data in real-time, enabling more accurate and informed decision-making. Assert AI has designed its proprietary algorithms and machine learning models to deliver high levels of accuracy and reliability, and they have demonstrated significant benefits in areas such as warehousing, logistics, supply chain management, retail, healthcare, and manufacturing, among others. It is noteworthy that Assert AI stands out as one of the few computer vision companies that successfully cater to a diverse range of domains, making it a notable player in the industry.

Assert AI is excited to announce Shalabh as the Head of North America and Sanjay Singh as a member of Advisory Board. These new appointments reflect the company’s commitment to expanding its presence in the US market and driving growth in the region.

Industry Leader Shalabh Brings Wealth of Experience to Help Drive Company’s Growth

Shalabh- new co-founder Assert AI, computer vision start-up

Shalabh brings over 18 years of experience in the digital analytics industry to the role, including a deep understanding of computer vision and artificial intelligence. He was working as a Chief Growth Officer with LatentView Analytics, one of the world’s largest and fastest-growing digital analytics firms before joining Assert AI. As a strategic thinker and expert in machine learning and artificial intelligence, he will play a critical role in his new position in guiding the company’s growth strategy and developing relationships with investors, customers, and other key stakeholders in the tech industry.

“I am thrilled to be joining Assert AI at this exciting time in the company’s growth,” said Shalabh. “I believe that the potential for computer vision technology is enormous, and I am looking forward to working with the team to bring our cutting-edge solutions to more customers across the US.”

Sanjay Singh in Advisory Board to Drive Growth and Strategic Partnerships

In addition to Shalabh’s appointment, the company has also announced that Sanjay Singh, a seasoned business advisor, has joined theSanjay Singh Assert AI computer vision start-up

advisory board. Sanjay has worked with established brands like Procter & Gamble and Abercrombie & Fitch and brings over 30 years of experience in business development, strategy, and operations to the role, and will work closely with the leadership team to drive growth and build strategic partnerships with key stakeholders in the US market.

“I am excited to be joining the advisory board of Assert AI,” said Singh. “The company is an innovative computer vision start-up and is poised to transform industries and drive growth, and I am looking forward to working with the team to help achieve that vision.”

“We are thrilled to welcome Shalabh and Sanjay to the Assert AI team,” said the company’s CEO, Job Philip as Assert AI welcomes the new appointees. “Their extensive experience and expertise in the tech industry make them the perfect additions to our executive team. With their help, we are confident that we can continue to build on our success and become a leader in the rapidly-evolving field of computer vision.”

Assert AI has ambitious plans for its North America operations. The company aims to establish itself as a leading provider of AI-powered solutions for businesses across various industries. To achieve this goal, Assert AI plans to focus on expanding its team of experts, strengthening its partnerships, and leveraging its existing technology to provide innovative solutions to its clients. In addition, the company plans to invest heavily in research and development to stay ahead of the curve and continue to innovate in the field of artificial intelligence.

Undoubtedly, Assert AI commits to delivering cutting-edge AI solutions that assist businesses in optimizing their operations, making better decisions, and staying ahead of the competition.

For more information on Assert AI and its innovative computer vision technology, please visit the company’s website at For inquiries, contact: +918657009634 or write to


Top 5 Key Uses of Computer Vision in Industrial Manufacturing

February 14th, 2023 | Blog 14th, February at 11:37 AM

With intelligent automation solutions, computer vision applications in industrial manufacturing has revolutionized the manufacturing process and workflow. As part of Industry 4.0, the upcoming manufacturing revolution, the manufacturing sector has been using a variety of automation technologies. The manufacturing sector is implementing a variety of cutting-edge technologies as part of industrial automation  to revolutionize the way products are created, including artificial intelligence (AI), machine learning (ML), the internet of things (IoT), computer vision, robotics, and more.

Computer Vision for Manufacturing Sector


How Computer Vision Applications Modernize Industrial Manufacturing

The modernization of the industrial manufacturing has seen the need for Computer Vision Applications in Manufacturing which provides Computer Vision Solutions for Manufacturing.

Let’s see how it provides assistance:

1. Root Causing

What can be better than a production and assembly lines that have every step captured on video while a product is being built? Computer vision applications makes it possible. Root causing captures the building process of a product on video to take any serial number and carefully review what went wrong (not by a person but an AI algorithm) during the production of the flawed product and get help from real-time alerts in case of any anomaly to eliminate damages, defects and disruptions.

2. Product Assembly

Part Kitting In Manufacturing
Part Kitting

The increasing influence of automation in the manufacturing sector is clear to see. The procedures involved in product assembly benefit from the usage of Computer Vision Applications in Manufacturing industries.  To increase production rates, almost every industrial behemoth you are aware of is employing automated product assembly lines. The 3D model designs are produced using computer vision utilizing particular software. It enables the system to carry out the assembly procedures precisely. To maintain effective product assembly operations, it also helps to continuously monitor the automatic machines and people. By giving workers instructions and keeping track of their progress to ensure that all steps are taken, it also helps manual assembly operations. Additionally, by adhering to strict evaluation criteria, CV may help you prevent circumstances that could result in product recalls, thereby guaranteeing better product quality and therein, higher customer satisfaction.

3. Defect Protection

Production lines sometimes fall short of detecting all current or potential flaws in the manufacturing processes with 100% accuracy. Both the makers and the customers may suffer losses as a result of these flaws. Additionally, it can raise client unhappiness, which might be catastrophic for the company. Computer Vision Solutions for Manufacturing includes identifying both macro and micro level production line flaws with real-time alerts for correction and actionable insights. Industries can make their manufacturing lines defect-free by investing in computer vision-based detect detection toolkit. AI-based computer vision systems can assist using algorithms that can detect, identify, classify defects and anomalies in real-time and trigger instant alerts and notifications.

4. Personnel And Equipment Safety

One of the top priorities for manufacturing facilities around the world is personnel and equipment safety. AI-powered computer vision systems can aid in lowering the likelihood of any unpleasant mishaps in fields where employees work in hazardous environments. The method of having a team member sit and watch the screens to keep track of activity at the office is error-prone. To prevent mishaps, machine vision can assist and make sure that the right security and safety procedures are followed at the workstations. Even if an accident does occur, computer vision aids management in determining its position and severity. The right steps should be taken to ensure the equipment and personnel safety with the help of PPE Detection, Fire & Smoke Detection, equipment monitoring, cycle count etc.

5. Automating Quality Control

Many outstanding developments in industrial automation can be attributed to machine vision. The area of quality control is one of the most notable accomplishments. Because of their increased productivity, improved manufacturing process accuracy, and decreased operational costs, CV-based automated systems are a valuable addition to inspection operations. They provide an excellent option for quality and process control. A camera aimed at a production line takes pictures that are subsequently captured by a CV-based automated system and compared algorithmically to a predefined image to identify defective items. The application is widely used for flaw identification, geometric inspection, packing control, product categorization, surface finish inspection, colour and texture analysis, etc.

Also read:

Reduce Warehouse Costs During Erratic Economic Climate

Wrapping Up
Computer Vision Solutions for Manufacturing include automated sorting, counting, inspection during manufacturing and packaging. Computer Vision Applications in Manufacturing decrease human involvement, maximize operational effectiveness, and cut labor expenses. Machine Vision examinations, which enable objective non-contact evaluation, are particularly well suited to the industrial setting.

Common Warehousing Mistakes and How you can Avoid them

November 9th, 2022 | Blog 9th, November at 11:43 AM

Whether you are ready for it or not, problems do occur, but you cannot overlook some of the most common warehousing mistakes that affect productivity & increase costs. There is no single way to manage a warehouse. Managing a warehouse is a job that requires a lot of organizing & planning. Managing inventory in a warehouse has always been challenging, and the ever-changing logistics trends make it more difficult. It’s time you get proactive, identify the common problems & learn about their solutions.

To stay updated on how your warehouse should be managed, and ensure that no undue costs are generated in the supply chain, take note of these 8 common warehousing mistakes and also learn ways to identify & avoid them.

Warehousing Mistake #1 – Bad Inventory Management

Storing too much inventory in a little space, or choosing the wrong storage layout for the goods in the warehouse can lead to a very common warehouse problem ‘Bad Inventory Management. If you are spotting some items at the wrong location, realizing that you don’t have sufficient stock, or finding stock after you have already rejected the order, there is definitely some problem with inventory management. Inaccurate inventory records & placing inventory wrongly cause a lot of problems in a warehouse. Storing obsolete inventory in the warehouse is a very common warehouse problem- it just occupies the required space and affects productivity.

Did you know?

Around 43% of small businesses in the United States either don’t track inventory or use a manual system for doing so.

The worldwide cost of inventory distortion is estimated at around $1.1 Trillion, this includes shrinkage, stockouts, and overstocks

But this is unacceptable and needs immediate solutions.

How to Avoid:

Adopting advanced technology can help solve your your common warehousing mistakes concerning stock shortage, excess inventory & obsolete inventory. An advanced AI-based WMS offers visibility into the entire warehouse inventory & helps to avoid any issues related to managing & updating inventory.

AI-based WMS helps to automatically update the status of inventory whenever it is received, stored, or shipped. AI-based systems can read barcodes effectively using OCR technology. This system will help you to track inventory in real-time, and have a clear status of each inventory from putting away, storage, and picking to obsolete inventory.

Choosing the right WMS for your business will help you to maintain proper inventory at any given time, especially for fulfilling seasonal demand hikes. You can even perform cycle & physical counts very efficiently.


Also Read:

Reduce Warehouse Costs During Erratic Economic Climate

Warehousing Mistake #2 – Holding Excess Inventory

We all know reducing inventory & setting a minimum stock threshold limit is a good practice for any warehouse, but storing too much stock is still the most common mistake made by supply chain companies globally.

Are you among those who fall for the trap of volume discounts and end up buying too many units of a single product? But you need to realize reducing inventory levels as much as possible makes your supply chain productive.

Lack of proper inventory track or manual tracking can end up in an excess stocking. Excess inventory often leads to poor quality & degraded goods. If you are maintaining high levels of stock, you will have low inventory turnover. As a result, the excess stock that sits on warehouse shelves for a long deteriorates & perishes. Maintaining excess stock & having too much money tied up in inventory reduces available cash flow. No business wants a cash flow shortfall.

How to avoid:

Inventory optimization using the right technology is the solution to this problem. Having a proper & updated inventory tracking system can help you order only what is required instead of overstocking.

Where the operations are only manual, physical stock audits are required to prevent overstocking, but with an AI-based inventory management system stock audits are done in real-time saving a lot of time, effort & cost.

Warehousing Mistake #3- Poor Warehouse Layout

The most common problem faced by warehouse owners is the lack of space, not because warehouses are small but because of poor optimization of the available space. Efficient use of space is a critical issue in warehousing today. Poorly planned warehouse layout is a cause of plenty of warehouse accidents too. Finding the optimal layout that uses vertical space while leaving enough space for employees is important.

You cannot dismantle an entire warehouse to create a new more efficient layout but what you can do is proper planning & choosing the right solution

How to avoid:

Automated equipment & technology are the solutions. AI-based automated systems like empty space detection show the floor & vertical space available for use. Also, object detection & tracking ensures that the highest-selling inventory is easily accessible. Employing forklifts allows maximum utilization of available space. AI-based systems can do space optimization in real-time, which will reduce labor costs & also categorize the inventory providing proper accessibility.

Warehousing Mistake #4 – Higher Labor Costs

Warehouse managers mostly assume technology is expensive. For them, going for automation is expensive, but hiring more labor is a cheaper option. However, this is not true for long-term business.

Warehouses need employees for different operations but higher labor costs seriously affect business. Warehouse staff range from cleaners, packers, and security guards, to managers & administrators.
It is estimated that labor constitutes around 65% of the total operating budget in most warehouses.

Being a warehouse manager, you obviously want to cut down on this labor cost while maintaining the productivity level.

Read more warehousing related statistics

How to avoid:

The labor-related problems can be addressed with two main strategies-maximizing available labor & replacing labor with automated systems. Although leveraging automated systems does cost money, it helps save money in the long term as well. AI-based systems can replace employees in different tasks like using AI-based security surveillance that helps in 24/7 real-time tracking without any need of a security guard. Using technology for different warehouse operations can help higher-level managers to focus on more important tasks while reducing the need for employees at lower-level operations. Automation will help reduce human errors and improve overall time completion for different processes. Today, all warehouses need to have a proper balance between technology & employees.

Warehousing Mistake #4 – Higher Labor Costs

Warehousing Mistake #5- Poor Damage Control

There are multiple warehousing mistakes for product damage. Inventory damage & having poor damage control is another critical problem in warehousing. Product damage leads to significant revenue loss. Supply chains can suffer unexpected losses resulting from broken, defective, crushed, and bent goods. Unexpected losses are frustrating for managers who are competing in highly competitive markets. It is likely that you think damaged products are inevitable and part of the cost of doing business, but much of this can be prevented. Accidents can happen, but the rate of workplace mishaps that damage stock or injure workers can be greatly reduced.

Damage control in a warehouse is a high priority for warehouse managers. They need to reduce the business cost by looking at the root cause of an accident where products are damaged. To reduce inventory damage, you know you’ll have to make some changes. Businesses always have room for improvement.

How to avoid:

There is no more effective way to prevent damage than automating your operations. Manual production tracking is very inefficient and prone to human errors. For best damage control, we strongly recommend that you deploy AI-based systems in your warehouse. It helps to keep track of production levels, generate real-time reports & give instant alerts in case of any damage. AI-based video analytic systems can track inventory for any damages during production, picking, packaging & outbound. Alerts triggered for goods mishandling also help big time. Automation can work at a consistent pace for improving the quality of output & reducing accidents due to human errors or fatigue.

Warehousing Mistake #5- Poor Damage Control

Warehousing Mistake #6- Clinging on to Paper Processes

We’re living in a paperless digitalized era, but failing to utilize technology and sticking to inefficient, paper-based processes is a very common warehouse management mistake mostly in small organizations.

Are you still managing your warehouse operations with pen & paper? If yes, you are also making the same management mistake that most of the small warehouses are making.

More than 80% of the warehouses today have no automation whatsoever.

If you are thinking that your business is better with just a few paper processes and doesn’t need any latest technology then you are certainly on the wrong path. This will ultimately bring down productivity & cause delays from lost or misplaced documents.

Common warehousing mistakes like refusing to adopt new technology and not optimizing your data will not only cause inefficiencies but also leave your business less competitive. Manual processes cannot timely respond to changing market trends and shifting customers. What you need is automation.

How to avoid:

Choosing automation and eliminating your paper-based processes will cut costs, improve accuracy & help the environment. But that doesn’t mean that you have to invest in an expensive or complex warehouse management system. Simple tools using AI-based technology like smart dashboards, barcode scanners, intelligent surveillance, and automated data collection can help you digitize your warehouse and automate warehouse operations.

Warehousing Mistake #6- Clinging on to Paper Processes

Warehousing Mistake #7- Inadequate Health & Safety Management

A tidy or organized warehouse isn’t necessarily a safe & secure warehouse. Proper safety management includes looking for hazards that may threaten your employees. But mostly the health & safety of employees gets overlooked in many big & busy warehouses. Believing that as long as employees suffer no accidents everything is fine, in a big warehousing mistake.

Are there accidents due to equipment failure in your warehouse? Do you get early alerts in case of any fire or smoke? Are your employees safe from moving forklifts? If yes, then you are certainly making mistakes with your health & safety management. The truth is that warehouses do not focus on the health & safety of workers, and the consequences can be fatal.

Safety Status quo is not good enough- As per OSHA, more than 5000 workers on average die on the job every year.

As per the US Department of Labor, around 20-30% of slip-and-fall accidents at the workplace cause moderate to severe injuries, such as broken bones, head injuries, and spinal cord injuries

How to avoid:

Warehouses have always been a dangerous work environment, so properly analyzing accidents & implementing actions to eliminate them can help reduce costs & save several lives. Using technology for safety is not only important to check warehousing mistakes like not complying with OSHA, but also to reduce accidents & fatalities in the workplace. Adopting AI-based measures for health & safety management can be helpful. AI-based surveillance can help predict, prevent & avoid accidents. With the power of AI-based technology, you can monitor all sites 24/7 without any human intervention. The systems based on AI technology can track the sites in real-time and send instant alerts in case of any dangerous situation for managers to take action proactively. AI can help identify machines & equipment that are not working properly and give the best solutions before any disaster happens.

Warehousing Mistake #7- Inadequate Health & Safety Management

Warehousing Mistake #8- Failing to Measure the Right Metrics

Most warehouses today fail to measure warehouse performance and establish proper Key Performance Indicators (KPIs). Despite being aware of the need for meaningful KPIs, many companies do not focus on performance measures and that is where they are stuck in the cycle of committing errors.

Are you aware of how much standard warehouse operations like receiving, picking, packing, and shipping cost you? What is the ROI? Who are the productive & unproductive employees? If not, then you then it is high time that you start tracking these important metrics.

If you are not able to differentiate good from bad and fail to understand where and how you can improve, you are definitely making mistakes in warehouse operations. No progress is possible without measuring the performance of your supply chain because you need to know where you are before moving forward.

How to avoid:

Automation & technology today is capable of providing valuable measure down to the minutest details. Tracking these important metrics is not a thing of the future now. The key performance indicators are a treasure of information.

You can customize warehouses using AI solutions as per your business operations to measure data that is meaningful for your company. AI-based solutions come equipped to track & store all the business data & can be easily connected to a smart dashboard to provide analytics in real-time. When you have analytics giving the appropriate KPI, you can have tools that need to correct any mistakes.

Warehousing Mistake #8- Failing to Measure the Right Metrics

Our Final Recommendation

No business can be perfect all the time. Warehousing mistakes are common. Mistakes & failures will happen. But you don’t need to accept things the way they are. There are solutions to every problem. From what we discussed above about the most common warehouse management mistakes & how you can avoid them, we can conclude that answer lies in Warehouse Automation.

If you can avoid or prevent these 8 common warehousing mistakes, you can lead to better warehouse efficiency & productivity along with better customer satisfaction. Specialists at Assert AI know that there is no one solution to every warehouse problem. Our experts take time to understand your business challenges to create appropriate, customized solutions for your business needs.

Assert AI Raises $2 million: The Unconventional Funding Story

November 7th, 2022 | Blog 7th, November at 11:05 AM

Here’s how our unconventional funding story goes. Job Philip and Nitin Jain (both IIT alumni) had a start-up idea.
They build a prototype. Invite the best of men they know to form the core team. They bootstrap. They network.
They convert high profile clients. Hypergrowth follows. They don’t pitch to investors. Their clients offer to invest.

You will hear about start-up stories who started small, but made an impact after a funding round. You will also hear of VC funded start-ups who launched with a big bang. Start-ups that succeed, and start-ups that fail. But the story of Mumbai based Start-up Assert AI’s $2 million funding isn’t your typical funding story.

We began the Assert AI journey in 2018. In no time, we were one of the largest AI teams operating in India; developing AI based solutions for almost every sector and domain.

We built a small set of loyal customers. High profile customers. Customers who made the survival of a bootstrapped start-up working on an evolving technology sustainable. Every day was so thrilling.

Our AI solutions for workflow automation, security & surveillance, health & safety compliance, footfall monitoring and bay analytics are matchless. They are also getting better with every passing day, thanks to our AI engineers working day in and day out at our research centre at Bangalore.

The part where we evolve

We knew we were building something super cool using artificial intelligence and deep learning. But we had not anticipated the way we grew soon after. Our clients loved the customized algorithms we built for them; directly addressing the challenges faced by them, be it workflow, resource management, security or health and safety compliance.

We saw a huge adoption within large organizations where a security teams could be reduced by 70%, workflow automation reduced the overall workforce requirement and human errors could be eliminated up to 99%. Our solutions are not only suitable to be adopted across large organizations by multiple teams and functions, but also automation-centric small teams to empower them with AI.

This changed everything for us. While, we’ve been adding innovative use cases to our kitty at a heady pace, we are far from keeping up with the speed at which our growing customer base wants us to enhance our solutions.

Our unconventional funding story

Now is the part that makes our funding story unconventional- Our clients not only loved and consumed our solutions, they referred to their peers, and also offered to invest in our start-up. That’s the level of certitude they show towards our team and our product. It is a proud moment for us, not just for the funds we receive, but more so, for the source the funding comes from.

We have become a business enablement tool for our clients in a wide set of functions. Be it logistics and warehousing, security, resource management, workflow automation, quality assurance, or business intelligence. This translates to various requirements explicit to their diverse business functions. Our real-time use cases like facial recognition-based attendance, automated inventory management, object detection, tracking and counting, automatic number plate reading, intrusion detection, and AI drone-based solutions continue to remain the most popular among our clients. But our clients had more requirements, because if you don’t want more, you will seldom get more. We need to deliver on those specific requirements if we are to continue delivering on our promise of empowering businesses with AI.

We also deeply believe AI Vision is much more than a visual inspection tool.
It is an automation system full of potential to improve workflow for every department of an organization.

The kind of functionality, adoption, and ROI that we have seen for our AI solutions makes us feel confident. We’re very well placed to make AI vision a prominent component for every business that’s determined to scale. We need to stay innovative, aggressive, get faster, and better with each passing moment, just like the technology we work with.

Today, we’re announcing our $2 Million fundraise from industry veteran Prashant Purker, ex- MD & CEO of ICICI Venture, and Arya Vision, a subsidiary of

Prashant Purker, Ex- MD & CEO of ICICI Venture, the lead equity investor feels, “Assert AI has developed cutting edge AI technology that has the potential to solve a multitude of industry problems.”

Prashant Purker

Prasanna Rao, Co-Founder & Managing Director, said, “Assert AI is uniquely placed to solve customer needs around video analytics. In fragmented agri value chains, assurance is essential to bridge the trust gap. With the partnership with Assert AI, intends to strengthen its blockchain offerings and AI & deep tech vision for unprecedented visibility and assurance for its storage, financing, and commerce offerings.”

Assert AI has not only raised funds through industry veteran, but, India’s largest integrated grain commerce platform and a client of Asset AI, has also participated in this round. The agri-tech startup already offers its users real-time tracking of their Agri commodity; assuring quantity, quality, and payments.

Our initially bootstrapped start-up focused on building value for our patrons. We focused on what’s important, getting the basics right, and incessantly solving the pain points. Adding useless frivolous frills to the sales packages was never our thing. That’s what got us where we are today.

Our very culture of focusing on solving business challenges is now fueled by this fund raise. It now places us on the top among all AI Vision companies in the region. We were, we are, and will always be ready to deliver the best automation solutions with high accuracy.

We thank you, our clients and patrons for being with us through this. We could not have gotten here without you. We promise that you’ll continue to see Assert AI get better with every new release and update.